diLeone By The Sea Real Estate
Helaine diLeone Botello, diLeone By The Sea Real EstatePhone: (760) 978-7811
Email: [email protected]

Home Staging as a Marketing Tool

by Helaine diLeone Botello 01/12/2020

Image by ErikaWittlieb from Pixabay

Home staging used to be a novelty you watched on the HGTV network. At the end of the program, the hosts would show up with a truckload of furnishings and a bunch of landscaping plants, and presto — a home would be transformed before your eyes.

Today, home staging is a thriving bicoastal industry making inroads everywhere across the United States, with companies devoted both to renting furnishings and doing the actual staging. The Real Estate Staging Association (RESA) even offers courses to train professionals.

There's a reason for all this interest. Staging sells homes faster — up to seven times faster in some markets — and attracts more buyer interest. Here's the why and how.

It's More than Depersonalizing and Decluttering

Home staging is a form of marketing designed to show off your home's benefits to potential buyers. While part of that process is to purge the visual space of oddities that might be a turn off for most buyers, it's not just about decluttering and tidying.

One of the main purposes of staging your home is to show prospective buyers how they would use the space.

Suppose, for instance, that you have a spare room that is right now filled with junk. Whether to stage that space as a bedroom or an office depends on current buyer trends in your neighborhood. Is it mostly families? Young professionals? Your staging goal is to appeal to the buyers most likely to be at your open house and show them why your house is a functional space.

Some Tips for Artful Staging

Though functionality is key, you also want to follow basic design principles when staging your home. 

Paint walls light, neutral colors — and make sure there is plenty of light.

Neutral colors appeal to most people, as do rooms that are brightly lit. If shade or orientation is blocking the sun, make sure to invest in light bulbs that mimic natural lighting. The higher on the Kelvin rating scale, the more you'll achieve a daylight look.

Float your furnishings.

Floating means pulling your seating arrangements into the center of the room to create the illusion of a cozy gathering space. An area rug helps to complete this illusion. 

Decorate with cameras in mind.

Most prospective buyers who enter your house are going to have already seen the pictures online. This is perhaps the best reason to avoid visual clutter. Spaces that are sleek and minimal look larger and more inviting in photos.

Don't neglect curb appeal.

Your landscaping should be freshly maintained, with no dead or dying plants. Make sure that your gutters are clear and the front of the house has been powerwashed, especially window sills. The approach creates a strong first impression that excites buyer interest in the house.

About the Author
Author

Helaine diLeone Botello

The Broker/Owner, Helaine diLeone Botello was employed by the Federal Deposit Insurance Corporation (FDIC), as Oversight Manager on all contracts to review FDIC Real Estate Appraisals. This entailed participation in the nationwide sale of FDIC owned commercial and residential real estate. Also, at FDIC, she served as bank examiner and resolution specialist in the examination and closing of banks. After leaving the FDIC, she opened diLeone by the Sea Evaluations. Then contracted with two internationally known real estate firms before starting diLeone by the Sea Real Estate.

PRESENT & PREVIOUS WORK EXPERIENCE:

diLeone by the Sea Real Estate Oceanside CA Broker/Owner

Harcourts Sand & Sea Oceanside CA Realtor®

Century 21 Mission Oceanside California Realtor®

diLeone Evaluations Oceanside California Owner/Operator

FDIC Division of Resolution & Receivership & Supervision Nationwide

Fort Hays State University Hays Kansas Faculty Member

Grant County Bank Silver City New Mexico Compliance

Blythe Steel Blythe California Owner/Operator

PRESENT & PREVIOUS PROFESSIONAL MEMBERSHIPS & DESIGNATIONS:

North San Diego County Association of Realtors Member

California and National Association of Realtors Member

California Bureau of Real Estate Real Estate Broker License

California Texas & Utah General Real Estate Appraiser Licenses

Texas Real Estate Commission Real Estate Broker License

The Appraisal Institute Associate Member

FORMAL EDUCATION:

Western New Mexico University Silver City NM BBA & MBA Degrees

Western State University College of Law San Diego CA

Palo Verde College Blythe CA AA Degree

Hempfield High School Greensburg PA Academic Studies

Aquinas Academy Greensburg PA Academic Studies