diLeone By The Sea Real Estate
Helaine diLeone Botello, diLeone By The Sea Real EstatePhone: (760) 978-7811
Email: [email protected]

How to Give Buyers Space to Imagine

by Helaine diLeone Botello 09/15/2019

Most people enjoy surrounding themselves with bright colors. Blues, purples, reds, and greens add personality to your home and bring you joy. They may set off your furniture or your favorite art. When you decorate your own home, you tend towards colors and styles that make you happy. However, as you've probably noticed even in your own family, different colors have different means for each person. While you might love that salmon pink wall, your potential buyer might not be able to get past the cat-food reference.

In addition to simple preference, an estimated ten percent or more of the population suffers from some form of color blindness, and most of them don't even realize it. Two main kinds of color blindness exist: you've probably heard of the more common red/green color blindness, but a blue/yellow color blindness exists as well that confuses blue and yellow with violet. That means the gorgeous pale yellow you chose might look like a bright violet to them. If a buyer knows about their color blindness, they plan for it, but most sufferers have no idea, they've just always seen colors this way.

You don’t want to turn off a promising buyer because you chose colors that were too bright, or didn’t account for variations in color blindness. A lot of buyers may not actually be color blind, but instead, become blinded by your palette. If buyers can't visualize the room with their belongings and their family, they won't want to purchase the home.

The Solution: Go Neutral

In the past, real estate and staging professionals used to solve this problem by asking clients to paint their entire home white. While white will still work, you can also benefit from using one of the other modern neutral tones. These off-white and gray sophisticated palettes can compliment your existing furniture and architectural features. Paint manufacturers and interior designers are always trying new neutral tones by adding warm or cool undertones to whites and grays. Check out the latest palettes for your season and use them to keep some color, dimension, and depth to your walls without overpowering your potential buyers' ability to picture the home the way they want it.

One long-lasting trend is to use some darker neutral on the walls balanced by bright white trim. This combination has a brightening effect around window and doors and evokes a warm response in many buyers. Make sure to check the trends in your area, since some regions will prefer one set of neutrals over another. In some areas, soft blues and greens work well for neutral tones.

Talk to your local real estate professional about the best painting choices for your property before investing in ten gallons of white.

About the Author
Author

Helaine diLeone Botello

The Broker/Owner, Helaine diLeone Botello was employed by the Federal Deposit Insurance Corporation (FDIC), as Oversight Manager on all contracts to review FDIC Real Estate Appraisals. This entailed participation in the nationwide sale of FDIC owned commercial and residential real estate. Also, at FDIC, she served as bank examiner and resolution specialist in the examination and closing of banks. After leaving the FDIC, she opened diLeone by the Sea Evaluations. Then contracted with two internationally known real estate firms before starting diLeone by the Sea Real Estate.

PRESENT & PREVIOUS WORK EXPERIENCE:

diLeone by the Sea Real Estate Oceanside CA Broker/Owner

Harcourts Sand & Sea Oceanside CA Realtor®

Century 21 Mission Oceanside California Realtor®

diLeone Evaluations Oceanside California Owner/Operator

FDIC Division of Resolution & Receivership & Supervision Nationwide

Fort Hays State University Hays Kansas Faculty Member

Grant County Bank Silver City New Mexico Compliance

Blythe Steel Blythe California Owner/Operator

PRESENT & PREVIOUS PROFESSIONAL MEMBERSHIPS & DESIGNATIONS:

North San Diego County Association of Realtors Member

California and National Association of Realtors Member

California Bureau of Real Estate Real Estate Broker License

California Texas & Utah General Real Estate Appraiser Licenses

Texas Real Estate Commission Real Estate Broker License

The Appraisal Institute Associate Member

FORMAL EDUCATION:

Western New Mexico University Silver City NM BBA & MBA Degrees

Western State University College of Law San Diego CA

Palo Verde College Blythe CA AA Degree

Hempfield High School Greensburg PA Academic Studies

Aquinas Academy Greensburg PA Academic Studies